Challenge

Inglot, a world-leading cosmetics company, needed a new brand strategy and identity for their website and webshop ahead of their launch in the Netherlands. One that would make a mark on the Dutch market. We helped them come up with a brand message that empowers women to find the beauty in themselves and dare to show it – 100% themselves.

Sister Insight

We came up with the campaign, ‘Stop concealing, start revealing’, based on the insight that women feel more beautiful (and better about themselves) when they focus on what they consider to be their best features. With the help of makeup, they can draw attention to everything they like about themselves and even show off a bit of their unique personality.

Idea

We translated our brand statement, ‘Colour brings out the brightest version of you’, into colourful designs for web and retail. We chose bold graphic visuals and models who represent everyday people to contrast against the more artificial look we often see in beauty advertising campaigns.

Deliverables

Strategy | Brand identity | Brand manual | Web design/Webstore | Store designs 

Webdesign & Webstore

The web design and webstore aims to inspire women to celebrate their beauty and show off their personality with colours they love.

Whether I’m creating shareable content, sustainable solutions or mindful tools, I’m on it with a Charm that’s contagious.