Challenge

Rituals, a leading luxury home and body care brand, were looking for ways to boost their growth in their native Netherlands. Everyone thinks of Rituals when gift shopping for loved ones, but why not make it a place to treat yourself, too? We came on board to help them explore how to reflect this message in the stories behind their collections. 

Sister Insight

Happiness can be found in the smallest things. Taking inspiration from ancient Asian wisdom, Rituals could help people discover the little miracles in their everyday routines. 

Idea

We came up with the brand statement 'Enjoy life's little miracles’ and rolled it out through all communication platforms. Our aim was simple: make each day a bit more special with Rituals. To inspire people, we crafted a brand story and developed uplifting concepts for campaigns and viral promotions. We also created dozens of content pages for online use, as well as eCRM flows filled with charming, heartfelt messages.

Deliverables

Brand manifesto | Web content and design | Newsletters | eCRM Flows | Campaigns | Banners

website samurai

What could we do to create inspirational content for Rituals’ line of male care products, Ancient Samurai? As the launch took place during ‘Movember’, we created content and designs around the theme, ‘Groomed to perfection’.

Activation online sales

Got the post-holiday blues? For Rituals’ summer campaign: ‘Hold on to your summer feeling’ we created several virals to help people hold onto the last of that summer feeling.

The Rituals Mini-holiday promotion contained a set of three products to dream away to a world of relaxation and balance. Making ordinary moments special.

We spread this extended holiday feeling with three online films in the Netherlands, Belgium, Germany and England.

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Campaign

Mothers deserve to know they’re loved every day, not just once a year on Mother’s Day. With that in mind, we came up with the ‘3 Step Gift’: one gift on Mother’s Day, and two more gifts to surprise your mother with throughout the year. Each gift also comes with a personalised note to make it that much more special.

Whether I’m creating shareable content, sustainable solutions or mindful tools, I’m on it with a Charm that’s contagious.